Nowadays our lives and our actions are greatly influenced by social media platforms. Social media such as YouTube, Facebook, Instagram, Twitter and many others have become essential features of our everyday life. Beauty standards are now being constructed and enforced by influencers on a global scale.
Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?
#bodypositive has been used by more than 4 million users on Instagram. This paper uses a Foucauldian lens to explore how body positive Instagrammers counter normative discourses of the body in western societies.
Patrick Starr and James Charles are two of the main Crusaders of male beauty vloggers. They have inspired many males to be confident in expressing themselves through makeup. How did they do it?
This article focuses on one specific group who is very active online which is the world of male make-up YouTubers. These vloggers who have been using YouTube and other platforms to make their voices heard. How did they do that?
Beauty vloggin is shaping the purchasing patterns of a new generation. Gen Zers have become highly influenced by what beauty vloggers do, show and review on YouTube.
The following paper will explain how women use social media to voice their thoughts on appearances. Regular women and celebrity women alike use social media to send their message on what the perfect image is.
This article looks at the CrossFit women of Instagram as instigators of societal change in the way women's bodies are perceived.
This article looks at the influence of fashion on women from different cultures. This article shows that women can be influenced by the ideals of a society and that fashion can be used in order to be included or excluded.
