Viral challenges like the Ice Bucket Challenge or Movember have raised awareness and money for charity. We propose that a combination of seriousness and playfulness may be an important element of such campaigns. 

This paper contains a digital ethnographic inquiry into the Stop Tihange movement. What role do new media play in the essembly of this movement, that aims to shut down a nuclear plant in Belgium?

Black Lives Matter is a movement known and active all over the world. It all started with the hashtag #blacklivesmatter but now their message is more complex. The constructed message of a movement.

Isabell Wutz and Lisanne Nugteren (Tilburg University) argue that in the context of the Brexit. that vox populism, slacktivism and online intertextuality have an adverse effect to the representativeness of the public debate.